For over forty years, Best Western has been the number one among the world’s greatest hotel brands. It was launched by a hotelier from California whose original intent was to organize a network of independent motels that would recommend one another, and to formulate a common marketing policy they would follow. Former President and CEO of Best Western International David Kong marked that M.K. Guertin completely redefined the hotel industry “turning competitors into collaborators.”

Chapter 11 - Merile Key Guertin - Vol. 1, pages 101-105. To see sample page from that chapter click here

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