For over forty years, Best Western has been the number one among the world’s greatest hotel brands. It was launched by a hotelier from California whose original intent was to organize a network of independent motels that would recommend one another, and to formulate a common marketing policy they would follow. Former President and CEO of Best Western International David Kong marked that M.K. Guertin completely redefined the hotel industry “turning competitors into collaborators.”

Chapter 11 - Merile Key Guertin - Vol. 1, pages 101-105. To see sample page from that chapter click here

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THE NEXT PROTAGONISTS OF VOL. 1 : Johannes Baur, Henry Flagler, Franz Josef Bucher, Cesar Ritz, Augusto Escoffier, George Boldt, Sarkies Brothers, George Nungovich, Anna Sacher, Conrad Hilton, Howard Johnson, Mohan Singh Oberoi, John Willard Marriott, Kemmons Wilson, Jay Pritzker, Paul Dubrule, Gerard Pelisson, Ian Schrager

PROTAGONISTS OF VOL. 2 : George Pullman, Fred Harvey, William Waldorf Astor, John Jacob Astor IV, Wilhelmina Skogh, Anton Bon, Ellsworth Statler, Oscar Tschirky, Charles Baehler, Lucius Boomer, Albert Steigenberger, Ernest Henderson, Charles Forte, Curtis Carlson, John Q. Hammons, Isadore Sharp, Jack DeBoer, Bill Marriott Jr., Cecil B. Day