He wanted to become the top multifamily developer in the United States, and he will go down in history as the originator of an extended-stay hotel concept. From the very beginning, he concluded that one guest who pays for fourteen nights is better than fourteen guests who pay for a single night. He perfectly specified the target market and, by deciphering its key needs, created a completely new product, which was a hybrid of an apartment building and a limited-service hotel. To this end, he violated numerous fundamental rules binding in the industry at that time. Being the visionary and innovator that he was, he remained faithful to his concept, developing as many as six extended-stay hotel brands for over forty-five years.

Chapter 16 - Jack DeBoer - Vol. 2, pages 169-179. To see sample page from that chapter click here

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NEXT PROTAGONISTS OF VOL. 2 : George Pullman, Fred Harvey, William Waldorf Astor, John Jacob Astor IV, Wilhelmina Skogh, Anton Bon, Ellsworth Statler, Oscar Tschirky, Charles Baehler, Lucius Boomer, Albert Steigenberger, Ernest Henderson, Charles Forte, Curtis Carlson, John Q. Hammons, Isadore Sharp, Bill Marriott Jr., Cecil B. Day

PROTAGONISTS OF VOL. 1: Johannes Baur, Henry Flagler, Franz Josef Bucher, Cesar Ritz, Augusto Escoffier, George Boldt, Sarkies Brothers, George Nungovich, Anna Sacher, Conrad Hilton, Merile Key Guertin, Howard Johnson, Mohan Singh Oberoi, John Willard Marriott, Kemmons Wilson, Jay Pritzker, Paul Dubrule, Gerard Pelisson, Ian Schrager