At the moment of Howard Johnson’s death in 1972, the brand he had founded was the best-known on American roads, with its orange rooftops serving as landmarks for hungry and tired drivers. Johnson became famous and rich because of his restaurants and motels, but it was the signature ice cream that he owed the spectacular takeoff of his business to. Although his restaurant empire did not make it to the modern times, his name can still be seen on over five hundred hotels worldwide.

Chapter 12 - Howard Johnson - Vol. 1, pages 106-113. To see sample page from that chapter click here

If you want to get to know Howard Johnson and other famous personalities of the world of hospitality, buy amazing series of e-books "The Most Famous Hoteliers of All Time".

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THE NEXT PROTAGONISTS OF VOL. 1 : Johannes Baur, Henry Flagler, Franz Josef Bucher, Cesar Ritz, Augusto Escoffier, George Boldt, Sarkies Brothers, George Nungovich, Anna Sacher, Conrad Hilton, Merile Key Guertin, Mohan Singh Oberoi, John Willard Marriott, Kemmons Wilson, Jay Pritzker, Paul Dubrule, Gerard Pelisson, Ian Schrager

PROTAGONISTS OF VOL. 2 : George Pullman, Fred Harvey, William Waldorf Astor, John Jacob Astor IV, Wilhelmina Skogh, Anton Bon, Ellsworth Statler, Oscar Tschirky, Charles Baehler, Lucius Boomer, Albert Steigenberger, Ernest Henderson, Charles Forte, Curtis Carlson, John Q. Hammons, Isadore Sharp, Jack DeBoer, Bill Marriott Jr., Cecil B. Day